Design for Tomorrow: Content Creation [Report]

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Last year we took part in an extensive research project alongside industry-leading members of the Broadcasting and Media Industry with the DPP. The project, titled 'Design for Tomorrow', explores what is required for a media company to be set up for success in a world of constant, rapid and unpredictable change.

The series began by establishing the Key Design Principles that every company should adopt if it is to meet its core purposes of protecting itself and its people; responding to challenges and opportunities; and achieving growth. Those key design principles can be summarised as:


The business culture keeps employees, customers and the company safe.


Teams have access to the systems, assets and people they need – wherever they are.


The business has operational agility: it can respond rapidly to changing conditions and opportunities.


The business is led by data that enables it to understand itself and others.


The best preparation for unexpected events, and dynamic new trends is to have a rich understanding of the customers you serve, and the context in which you operate.

But if those are the general principles that should underpin all companies, what does it mean to put them into practice in particular parts of the media supply chain?

This report explores the part of the supply chain from which everything else derives: content creation. No content, no media industry. It is the fuel that powers everything else – including the ability for others to drive revenue. This means the whole media industry has a dependency on the production process– and its ability to keep creating content, whatever the circumstances. The content creation stage is also the most complex part of the overall media supply chain. It is a rich mix of creativity and technology, and it involves such an extraordinary diversity of content types, that they sometimes feel is if they belong to different industries. So how do we establish general principles for success for content creators? That’s the challenge this report seeks to meet.

Download the report to read on and find out what we had to say. It is available without sign up for a limited time only.




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